Thursday, January 8, 2015

Old Music Formats Such As Vinyl and Cassette Tapes Are Making A Comeback

The music industry has seen an astounding rise in streaming and decline in physical music overall. However, for certain genres and indie bands, the audience is a little bit more willing to indulge themselves in physical music purchases. However, it's not likely that the "indie" crowd in music is collecting CDs. In fact, they're collecting older physical formats of music such as vinyl and cassettes, music formats that may be deemed inefficient and inferior by many millennials. It is not so much the quality but the experience of these older formats of music that interest its listeners.
        "Warm, fuzzy and prone to skipping at the slightest knock on the turntable, vinyl demand’s the listeners attention much more than nodding out on the bus journey with the ol’ iPod on shuffle."
  Listening to a vinyl is much different than listening to a CD and especially an mp3 formatted song on a portable music player. It's true that with this generations appeal for instant gratification, vinyl may not be the most convenient to many listeners of this generation. However, those who are willing to overcome their need for instant gratification in order to lay back and truly listen to an album from start to finish may find that vinyl's fuzzy and comforting tone is much more soothing to the ear than listening to music through ear buds. 
   In fact, vinyl sales have risen a considerable amount in the year 2013. The largest percentage-wise anyways. Vinyls appeal more to the indie crowd and indie artists because they stand out. They're nostalgic and retro, yet somehow maintain a sense of hip culture for many of its listeners. Here's a chart of record sales in millions by the year. Nice incline!
   vinyl record sales since 1993

Along with vinyl, cassettes have making a comeback, but not as big, since cassette tapes still only account for 10% of all physical music sales. However, the revival is not for old cassettes, it's actually for newly made cassettes. Groups such as Wild Nothing, Alvvays, American Football, Mac DeMarco, and Joyce Manor to name a few, have released some of their albums on tape. This has attracted many of these artists' young, indie listeners to want to purchase their tapes. Sure the quality isn't the best, and the listener is required to sit through the whole album, unable to skip songs, but taes simply have a comforting aura about them. Most teens that purchase tapes from up and coming bands don't even have tape players, they simply buy them because they want to support the bands, but don't want to awkwardly just hand the bands money. So they buy tapes, which, coincidentally, are super cheap to make, and super cheap to sell, running at about $2 per tape to make and selling at an average price of $5-$8. And plus, they're just nice to hold and look at.

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